It had been 2 months since I left the second company I founded, Numetric. In just 3 short years I’d built the company from nothing to a working product, dozens of customers, 40 employees and enough recurring revenue to raise over $16M in venture funding from some of the world’s top VCs. And then I got fired. Getting fired from the company you founded sucks - but that’s a story for another day.
Companies exist to make money. Companies need employees to do work so that they can make money. In a recent LinkedIn post I called “unlimited vacation” a scam. My post seemed to resonate with a lot of people…and also upset a few people. Let’s break it down to see if we can find some common ground. Scam: a dishonest scheme; a fraud Companies that offer “unlimited vacation” are not being honest with their employees.
In this post, I’ll be sharing an update on our marketing efforts at Facet. We’ll talk about our marketing strategy, explain some terminology, and give you a view of what it’s like to figure out a marketing strategy at a startup. This post may be a bit more stream of conscious since I’m analyzing our results as I write this. One of our goals for 2019 is to “Build a marketing engine that produces a steady stream of new clients.
In 2004, I was a senior majoring in Computer Engineering at Brigham Young University. The tech industry hadn’t yet fully recovered from the bubble bursting, so programming jobs were pretty hard to come by. I was applying for jobs everywhere, but just couldn’t seem to get an interview. One day, I saw a flyer pinned to the mostly empty job board in the Computer Science department. It said that Microsoft would be coming to the campus for a job fair.
Last week I was sitting at my desk feeling a little frustrated. A client had recently let us know that they were going to pass on an exceptional developer we had sent them. After a brief interview, they said he wasn’t technically strong enough. They had gotten it wrong and I knew it. A couple days later, he had multiple offers from several prestigious tech companies. Unfortunately, none of them were our client.
I’m not sure if I’m like most software developers, but I’ve always found that the product I’m working on mostly doesn’t matter. What really makes me happy, and gives me fulfillment in my work, is writing beautiful code. Whether it’s an operating system used by billions of people or a CRUD app for a small business, I can apply my love of software craftsmanship - minimalist, clean, easy to read and understand - it’s art that has utility.